Burger King India has launched its Limited-Time Peri-Peri Fest, introducing a new range of burgers, chicken snacks and sides inspired by the globally popular Peri-Peri flavour profile. Available across Burger King restaurants in India from July 7, the menu follows the positive response to the brand's Korean Kimchi Fest.
The Peri-Peri Fest features nine products, including the Peri-Peri Veg Whopper, Peri-Peri Chicken Whopper, Peri-Peri Paneer Burger, Peri-Peri Cheese Burger, Peri-Peri Chicken Burger, Peri-Peri Chicken Wings, Peri-Peri Boneless Chicken, Peri-Peri Chicken Nuggets and Peri-Peri Fries. The range starts at ₹99 and is available for dine-in, takeaway and delivery, with exclusive combo meals and meal upgrades.
Burger King India stated that the new menu has been developed to cater to the growing demand for bold flavours while highlighting the brand's signature dunking experience. The company also unveiled a campaign inspired by the African and Portuguese origins of Peri-Peri, featuring an original musical film created with a Gen Z-inspired visual style.
The launch is being supported through a nationwide 360-degree marketing campaign across digital platforms, outdoor advertising, social media, influencer collaborations, restaurant branding and local activations. Customers purchasing selected Peri-Peri x Sprite Meal Combos through the Burger King App can participate in a lucky draw to win a trip to Korea, while additional dine-in offers are available through the app's Crazy App Deals programme.