The McDonald's India FIFA World Cup Meal Range is being introduced across North and East India through a collaboration with Coca-Cola. A football-themed dining experience is being offered by combining signature meals, Coca-Cola beverages and exclusive limited-edition collectibles. Customer engagement during the FIFA World Cup season is being strengthened through themed menu offerings designed around football fandom.
The promotion is being made available for a limited period across participating McDonald's restaurants in North and East India. The McVeggie Dragon FIFA World Cup Meal is being offered at Rs 209 with a Coca-Cola beverage and a limited-edition mini football, while the McChicken Dragon FIFA World Cup Meal is being priced at Rs 239 with the same collectible. Customers seeking a limited-edition football instead of the mini football are being offered the McVeggie Dragon meal at Rs 259 and the McChicken Dragon meal at Rs 289.
The campaign is being positioned as an extension of the long-standing global relationship between McDonald's and Coca-Cola. A themed restaurant experience is being created by pairing popular menu items with football-inspired merchandise, allowing customers to participate in the excitement surrounding the FIFA World Cup while dining.
Rajeev Ranjan, Managing Director of McDonald's India – North & East, said, "We look forward to being part of millions of celebrations." It was stated by the company that the initiative has been designed to bring football enthusiasts closer to the tournament while combining quality food, value and togetherness.
The significance of football as a platform for consumer engagement was also highlighted by Coca-Cola. Abhishek Gupta, Vice President, Customer Development, Coca-Cola India and South West Asia, said, "Football has always been a powerful way to bring people together." It was further stated that memorable fan experiences are being created through collaborations with partners such as McDonald's India – North & East, allowing football celebrations to extend beyond match screenings.
The FIFA World Cup Meal Range is being offered only for a limited duration. Exclusive football collectibles are being distributed with eligible meals while stocks remain available, with the campaign being aimed at enhancing customer participation during one of the world's biggest sporting events.