The McCafé network has been expanded to 200 outlets across North and East India by McDonald’s India – North and East, marking a significant milestone in the company’s regional growth strategy. The expansion has been positioned as part of its effort to make café-style coffee experiences more accessible while responding to the evolving coffee preferences of younger consumers.
Actor Tara Sutaria has been appointed as the face of McCafé’s "Good Vibes Start with McCafe" campaign. McDonald’s India – North and East stated that the association reflects the growing role of coffee in everyday lifestyles and is intended to strengthen the brand’s connection with young consumers.
McCafé has also introduced a seasonal beverage range featuring Strawberry Matcha, Affogato, Salted Caramel Latte, Chai Latte and Passion Fruit Cooler, expanding its portfolio with a mix of coffee-based and refreshing drinks for the season.
Anant Agarwal, Vice-Chairperson of Connaught Plaza Restaurants Private Limited, said the achievement reflected the company’s continued investment in expanding the McCafé network while maintaining quality, value and accessibility. He added that the refreshed campaign and Tara Sutaria’s association would further strengthen McCafé’s position as a preferred destination for everyday coffee occasions.
Tara Sutaria said coffee is an important part of her daily routine and noted that McCafé is among her preferred coffee brands in India and during international travel. She also identified the McCafé Cappuccino as one of her favourite beverages and said she was pleased to be associated with a brand that celebrates everyday coffee rituals.