Taiwan-origin wheat beer 'Nevermind' has officially entered the Indian market, aiming to capitalize on the growing demand for premium imported beers and international drinking experiences. The launch comes at a time when Indian consumers are increasingly exploring beer styles beyond conventional lagers, driving demand for products that offer greater flavour complexity and distinctive brewing traditions.
Introduced by Rad Elan, Nevermind is positioned within the premium wheat beer category and is expected to target urban consumers seeking global beverage experiences across hospitality and retail channels. The brand will focus on expanding its presence through bars, restaurants, lounges, and premium retail outlets, where demand for imported and premium alcoholic beverages continues to rise.
Brewed in Taiwan, Nevermind is crafted using wheat malt, barley malt, aromatic hops, and European ale yeast. The beer is produced through a traditional top-fermentation process and remains unfiltered, resulting in its naturally hazy appearance and smooth mouthfeel. According to the company, the brewing approach has been designed to retain flavour depth while delivering a refreshing and easy-drinking experience.
The beer offers a malt-forward profile accompanied by subtle fruit and clove notes, characteristics commonly associated with classic wheat beer styles. The balanced flavour profile is intended to appeal to consumers who are looking for more character and complexity than standard lagers while preferring a lighter and more approachable option than many craft beer offerings.
Available in a 330 ml can with 5 percent alcohol by volume (ABV), Nevermind is recommended to be served chilled between 6°C and 8°C to enhance its flavour and refreshment quotient. The product enters a category that has witnessed increasing consumer interest as beer drinkers become more willing to experiment with international styles and premium imports.
Commenting on the launch, Amit Goel, Director of Rad Elan, said, “Nevermind is more than just a beer, it embodies a carefree spirit, shared moments with friends and a contemporary lifestyle.”
He added that as Indian consumers continue to explore premium imports and international beer styles, the company believes Nevermind is well positioned to attract those seeking quality, flavour, and easy drinkability. He further noted that the brand aims to establish itself as a preferred choice across social gatherings, casual dining occasions, and nightlife experiences.
With its India debut, Nevermind seeks to strengthen its presence in the premium wheat beer segment while leveraging the country's expanding appetite for imported beverage brands and globally inspired drinking experiences.