Conan Platinum has expanded India's premium beer segment with the launch of its new 8% ABV strong lager in Delhi. Positioned as a premium strong beer, the new offering has been developed for consumers seeking the bold character of a high-strength beer while prioritising smoothness, balance and flavour.
The premium lager features notes of toasted grain and subtle caramel, complemented by balanced hop bitterness that leads to a crisp, smooth finish. The beer also offers a full-bodied yet velvety texture with a creamy mouthfeel and is designed to minimise the lingering alcohol aftertaste commonly associated with strong beers.
Conan Platinum further distinguishes itself through delicate fruity estery aromas with subtle floral notes. Its rich amber-gold appearance and elegant lacing are intended to reflect the craftsmanship behind the brewing process while enhancing the overall drinking experience.
The brand has been conceived by entrepreneur Arvind Bajaj, whose business interests span exports, lifestyle, hospitality and real estate. Inspired by global brewing traditions and evolving consumer preferences, Bajaj developed Conan Platinum to offer a premium strong lager that combines high alcohol content with enhanced drinkability and refined flavour.
Commenting on the launch, Arvind Bajaj said the premium beer segment is increasingly being driven by consumers who value flavour, balance and overall drinking experience alongside strength. He added that Conan Platinum has been carefully crafted to deliver a bold 8% ABV while maintaining smoothness, aroma, texture and an easy-drinking finish.
With its Delhi debut, Conan Platinum aims to strengthen its presence in India's evolving premium beer market by catering to consumers looking for quality, character and a contemporary strong lager experience. The brand is positioned for celebrations, social gatherings and everyday occasions, reflecting changing preferences within the premium strong beer category.